Inspiring Young People with WorldSkills UK

Since 2016, we’ve been helping WorldSkills UK to engage the workforce of the future with impactful audio-visual content.  The independent charity and partnership between employers, education and governments raises standards in apprenticeships and technical education, so more young people and employers succeed.

Similar to GBSIoT, the challenge is cutting through the wealth of information to reach and inspire young people from diverse backgrounds to develop vital skills – including STEM. We create a range of content, primarily targeted at 15-18-year-olds, to support their marketing strategy on behalf of their partner agency, Mode 13. This includes a wide range of film and animation – from case studies to bitesize guides – for  mobile, web, social media, their on-demand platform and live events.

Each year we work with WorldSkills UK and Mode13 to map out the core content requirements, including key events and other milestones. We review and adjust this plan on a monthly basis, as requirements often change, and have also produced a clear set of brand and content guidelines for the two key audiences, educators and young students, so we can connect with both, while working quickly and consistently.

Taking virtual event content to another level 

The Skills Show 2021

Enabling your audience to provide user-generated content is a great opportunity for GBS IoT to involve and represent them. But making the most of this content is no easy feat.

When the pandemic forced the nation’s largest skills and careers event online, we were tasked with bringing the content to life in a virtual format. This meant producing almost 40 digital assets for the live ZOOM show – from branded agendas to countdown clocks and bespoke backgrounds.

We also collated, edited and subtitled hours of pre-recorded content in a very short time to create a flowing show. We created an upbeat and energetic vibe – with music and animated graphics – to keep the audience onboard.

Cutting through with a new content format

Spotlight Talks 2020 – Ongoing

We helped WorldSkills UK to create a chat-show-style programme which brings together the UK’s leading employers and apprentices to inspire young people across the UK.

Spotlight talks tackle ‘vocational snobbery’ by exploring relevant topics – such as how roles are changing in the automotive sector – through the voices of people experiencing the opportunities first-hand.

Working closely with Mode 13, we direct, film and edit all content – including live (now as-live) interviews and recorded features. Each show is typically 30-minutes long and designed to be shared with young people by educators and parents.

We liaise and film with apprentices, employers and partner organisations using our vast TV experience to ask the right questions and make the content entertaining as well as educational.

Following the Spotlight Talks series on Green Jobs in March 2022, a WorldSkillsUK survey of viewers found:

95% of young people felt engaged.

90% were inspired.

86% gained knowledge to support their progression in technical career routes.

71% of teachers and parents were able to advise young people after watching.

Spotlight Registration:

Maximising use of content with a call to action 

Skills Competition Films – In Progress

WorldSkills UK uses a programme of competitions to develop excellence across a wide range of skills – from engineering and robotics to construction and forensic science.

We capture these events in detail, ensuring we reflect the diversity of participants, so all potential students get a sense of the atmosphere and can imagine themselves taking part.

WorldSkills UK uses this footage widely across their marketing to ensure young people know what’s involved and where it could lead. But earlier this year, we saw an opportunity to create more engaging content with a clear call to action – cost-effectively.

Previously they promoted the competitions with summary films, copy and images. So we pitched to produce a film for each competition skill – 72 of them – by repurposing existing footage in a super-simple, 60” bitesize format, ideal for web and social media.

Having got the green light, we’re currently producing films that combine a conversational voiceover and animated onscreen graphics to highlight key messages so students can quickly tell if a skill is for them, and what steps to take next.

Diversity is always at the forefront of our mind when creating any content for WorldSkillsUK. We want our viewers to be able to see themselves whatever their background in the content we create. Our openers and stings always feature as diverse contributors as possible.

“Method in Motion are brilliant content delivery partners. Working with the team at Mode 13 over the past three years they help us to deliver stunning, relevant, impactful content. The content they film, edit and deliver is engaging and more than fit for purpose helping us to reach and engage a young diverse audience. Highly recommended!”

Emma ParleyWorldSkills UK

‘I can’t recommend Method highly enough. You don’t just get great content and brilliant production, you get peace of mind. Once I’ve briefed the team, they’ve just got it. They understand my clients and deliver great film content, appropriately styled and crucially, on time. The team can either take detailed creative direction or generate entire projects from the ground up. They’re brilliant people, with the right attitude and fantastic production skills. Whether it’s one film or 30, I don’t need to look anywhere else.’

Grant RobinsonMode 13

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