Since 2016, we’ve been helping WorldSkills UK to engage the workforce of the future with impactful audio-visual content. The independent charity and partnership between employers, education and governments raises standards in apprenticeships and technical education, so more young people and employers succeed.
Similar to GBSIoT, the challenge is cutting through the wealth of information to reach and inspire young people from diverse backgrounds to develop vital skills – including STEM. We create a range of content, primarily targeted at 15-18-year-olds, to support their marketing strategy on behalf of their partner agency, Mode 13. This includes a wide range of film and animation – from case studies to bitesize guides – for mobile, web, social media, their on-demand platform and live events.
Each year we work with WorldSkills UK and Mode13 to map out the core content requirements, including key events and other milestones. We review and adjust this plan on a monthly basis, as requirements often change, and have also produced a clear set of brand and content guidelines for the two key audiences, educators and young students, so we can connect with both, while working quickly and consistently.