Unboxed // About us // Tower of London

Livestream in an extreme public environment

The challenge: Deliver a live broadcast from one of the busiest public spaces in the world — with crowds, noise, permissions and connectivity to manage, while still making it feel like a proper show, not just a stream. 

What we did: We treated it like a broadcast programme, not a camera on a tripod. We built a film around the livestream of a projection piece with choir, then shaped the full run-of-show so it had momentum and narrative. 

  • Live centrepiece: the projection performance and choir capture as the core live moment 
  • Pre-recorded inserts: recorded segments designed to be played out in the run-up, adding context and pacing while reducing live risk 
  • Presenter scripting: a scripted host to carry the build-up, keep the tone right, and guide viewers through the story 
  • On-air Q&As: live questions built into the running order, managed in a way that stayed controlled and on message 
  • Production planning: permissions, site realities, comms, crew movement, and connectivity built into the plan from day one — with contingencies in place for the parts that always change in public spaces 

The result: A live output that felt intentional, structured and premium — rock-solid under pressure, with sharp storytelling, a clear build, and a broadcast-style finish despite the chaos of the environment.