Matrix Housing are a unique co-operative providing affordable housing and health and social care services. Matrix approached Method to create a film to tell the story of the Matrix Housing Partnerships developments and the services they provide. The film was to be used in presentations, pitches and as an online sales tool.
Audiences & Platforms
In line with the brief, the film was specifically designed for the following audiences:
- In person, pitches & presentations
- On stand at Housing 2017 (the UK’s largest housing conference)
As these were wide and varied audience segments we made the film to be short, simple and easy to follow — eye-catching, driven by music and on-screen text. This film needed to convey to potential customers the ethos, process and potential of the partnership. We decided to use text and iconography only so that customers were not required to listen to lengthy interviews or voiceover to understand key messages. This was important for on-stand use as Matrix did not want potential customers to be required to wear headphones, which interviews would have necessitated.
We know the market for exhibition videos well and our creative decisions proved beneficial to the client – Matrix reported that people were ‘sucked in’ and watched until the end, prompting them to seek out more information from the team at Housing 2018. Exhibition stand films and social media films require similar characteristics – short, engaging, and clear messaging. Cutting down from the main film to social media shorts was therefore a relatively simple process that worked well, was cost effective for our client, and resulted in good levels of online engagement.