HTF Media have been working on the 7Families campaign for the past three years. We were really pleased to learn that the campaign has recently won the award for ‘Best (Insurance) Industry Promotion’ at the Cover Excellence Awards for the third successive year.
A section of the awards was devoted to the 7Families campaign which was praised as the best protection campaign ever run!
Cover Magazine have produced this e-book about the project and lessons learned.
The HTF Media team were proud to work as media partners alongside the project team and the families involved.
The 7Families project is a ground-breaking collaboration between several major insurance companies to raise awareness of the challenges associated with returning to employment after a sudden serious medical diagnosis.
Over a period of 18 months we followed each of the families involved. We carefully and considerately told their stories in over 100 observational style short videos for online use that can be watched in isolation or as part of a larger narrative.
Project Chairman, Peter Le Beau was very complimentary about working with HTF Media.
“We selected HTF Media for this ground-breaking project because of the quality of their work and their empathy with the third sector. They are very valued and creative partners in the project.”
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