Aspire Channel Swim

INNOVATION AND CREATIVITY

We transformed the historic Moseley Road swimming baths into a film studio to produce a series of short, social ready films to launch the Aspire Channel Swim campaign. Water, humidity and lighting equipment shouldn’t mix but with some keen planning, and with the safety of everyone involved of prime importance, we took to the shoot like ducks to water!

Our Most Challenging Shoot to Date

The challenge was to create punchy videography with beautiful visuals and motion graphics that consistently kept to the campaign’s strong brand identity. We chose content of varying lengths, targeted to specific audiences and platforms, using the contributors’ individual stories to tell the wider campaign story concisely and with impact.

Innovation Through Creativity

A swimming pool is a pretty limiting film location but with innovative creative solutions we managed to reflect the personalities of the individuals, their activity and experiences without the need for standard interviews or documentary-style filming. By making the most of the stunning location and being ambitious with a complex and technically challenging brief we produced compelling video that worked brilliantly with Aspire’s existing brand.

The Outcome

“Working with Method in Motion on the Aspire Channel Swim production allowed us to create a piece of truly inspiring content which has formed an integral part of the advertising campaign for the charity. Their collaborative approach, technical capability and project management skills made for a seamless process from start to finish. With a challenging location and complex subject matter, we leant on Method in Motion to offer innovative ideas on execution including lighting, crew, equipment and effects, and they absolutely delivered.”  Hannah Davies, MD Big Cat Agency.

The Aspire Channel Swim films were technically and creatively complex but our work resulted in films that have been a great success on social media. They gained significant traction nationally and, as a crucial part of a bigger brand campaign, resulted in significant increase in sign-up for the Aspire Channel Swim. The strong, clear messaging allowed for diverse placements with the films also being featured on electronic boards in a variety of public spaces including Grand Central, Birmingham.

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