Who’d have thought our small firm and a telecoms giant have brand values that align?

How pitching video to O2 helped us appreciate our brand values.

A couple of weeks ago we were fortunate to be invited, through Enterprise Nation, to pitch our video production services to telecoms giant O2 at their head office in Slough. Nerve racking? Not in the slightest!

O2 HQ is quite a cool office with a hint of Google but fewer bicycles. Shiny red pillar boxes are visible on each level and lots of people are wandering round chatting on their mobiles, hands free of course.

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We were one of a couple of video production companies, along with other digital creative companies, invited to discuss our services with a view to working with O2. The focus was very much on social media content which was good for us as that’s what we do, short form engaging online video content.

We received such a warm welcome from the team at O2 who, on arrival, introduced us to O2’s values; trusted, bold and open.

I resisted the temptation to jump up and shout ‘us too’! That would have been cringeworthy. And whether you like the network or not you have to admit they are straight-forward, clear values.

In all honesty it made me think about our values at HTF Media and what we offer our clients and video partners when we are collaborating on projects. And I think we do share the same values and here’s why:

Trusted – Surely everyone should consider this important. We pride ourselves on the fact that our clients can trust us to produce the best quality content for them. Using the right mix of highly skilled individuals we produce technically tip-top video content.

Bold – We aim to be as creative as possible whilst remaining in budget of course. We will make suggestions to break from the norm. Just because things have been done a certain way in the past doesn’t necessarily mean it should continue along the same vein. Let’s be bold and try something new! Like fun and thought provoking vox pops!

Open – When working on a project we think the process works best when there is honest and open collaboration. It’s a two way street! If we think the unicycling, juggling zebra is unnecessary we’ll tell you. Likewise, if a client doesn’t like something we’ll change it!

If all parties involved in a project adopt the same values then I think you’re on target to produce video that is on brand, relevant and exciting.

But did we get to work with O2? Well, we had some very positive feedback after our visit so fingers and toes crossed.

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